The Death of the British Motor Industry – Part 2 (1968 to 1977): An Examination of a Decade of Ambition, Mismanagement, and Decline in the British Automotive Sector
Price: $34.99 - $32.73
(as of Feb 07, 2025 01:35:36 UTC – Details)
From 1968 to 1977, the British automotive industry underwent a profound transformation, as detailed in Death of the British Motor Industry: Part 2. This critical volume examines the tumultuous events following the merger of British Motor Holdings (BMH) and Leyland Motor Corporation, a union that created the British Leyland Motor Corporation. Initially heralded as a solution to the challenges of international competition, the merger soon revealed the structural, managerial, and cultural fissures within the British automotive industry.
This meticulously researched account navigates through the struggles of a fragmented and inefficient conglomerate burdened by labour disputes, outdated practices, and a sprawling portfolio of competing brands. The narrative delves into key moments of hope and despair, from the ambitious launches of vehicles like the Austin Maxi and Triumph TR7 to the sobering reality of declining market share amidst rising competition from European and Japanese manufacturers. It explores the complexities of state intervention, culminating in the nationalisation of British Leyland and the sweeping recommendations of the Ryder Report.
Author Ruairidh MacVeigh brings to life the personalities, decisions, and circumstances that shaped British Leyland during its most turbulent decade. By examining its ambitions, missteps, and the broader socioeconomic landscape, this book offers a poignant reflection on one of the most dramatic chapters in British industrial history. Ideal for automotive enthusiasts, historians, and those intrigued by the rise and fall of industry giants, Death of the British Motor Industry: Part 2 captures a pivotal era with depth and clarity.
ASIN : B0DNTDM8RJ
Publisher : Independently published (November 21, 2024)
Language : English
Paperback : 600 pages
ISBN-13 : 979-8341161108
Item Weight : 1.88 pounds
Dimensions : 6 x 1.36 x 9 inches
