Once Upon a Car: The Fall and Resurrection of America’s Big Three Automakers–GM, Ford, and Chrysler
Price: $17.99 - $11.95
(as of Mar 06, 2025 08:01:58 UTC – Details)
Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle how the country’s Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler.
In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time.Once Upon a Caris a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.
Publisher : William Morrow Paperbacks; Reprint edition (September 25, 2012)
Language : English
Paperback : 416 pages
ISBN-10 : 0061845639
ISBN-13 : 978-0061845635
Item Weight : 10.9 ounces
Dimensions : 5.31 x 0.94 x 8 inches
Customers say
Customers find the book well-written and informative. They appreciate the insightful and in-depth look at events leading up to and past the financial crisis. The narrative is described as engaging and eye-opening, with great behind-the-scenes stories about efforts for big companies to merge.
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