A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love
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The true—and often shocking—stories behind some of the biggest names in business.
We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: the mystery of the cocaine content of Coca-Colathe Hitler-Henry Ford connectionwhy Bayer is famous for aspirin, but began their journey with Heroinhow Kellogg’s Corn Flakes were crafted to deter sexual arousaland more
ASIN : B0754KVVMW
Publisher : Pen & Sword History (July 30, 2017)
Publication date : July 30, 2017
Language : English
File size : 5.2 MB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 243 pages
Customers say
Customers find the book interesting and well-written. They appreciate the detailed background on the companies and the history, which is well-researched from the early years of founders to their struggles for success.
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