Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
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An insider’s account of Apple’s creative process during the golden years of Steve Jobs.
Hundreds of millions of people use Apple products every day; several thousand work on Apple’s campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world’s most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider’s tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
Publisher : Picador; Reprint edition (December 3, 2019)
Language : English
Paperback : 304 pages
ISBN-10 : 1250203414
ISBN-13 : 978-1250203410
Item Weight : 9 ounces
Dimensions : 5.35 x 0.62 x 8.25 inches
Customers say
Customers find the book engaging, with one noting it reads like a thriller novel for programmers. Moreover, the book offers a fascinating glimpse into the design process, with one customer describing it as a great deep dive into software development. Additionally, the writing style is easy to read, and customers appreciate the perspective, with one highlighting its unique viewpoint. However, the book receives mixed feedback regarding its readability, with one customer describing it as boring technical reading.
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